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Green Friday: qué es, cuándo se celebra y cómo contribuir | Cuerva
Del ‘Black’ al ‘Green’ Friday: cómo lograr un consumo responsable Lorenzo de Castro, Técnico de Medio Ambiente y Permitting en Cuerva
Escrito el 30 de septiembre de 2024 Ebook gratuito Descubre todo lo que debes saber sobre las energías renovables en España, cuáles son sus ventajas y cómo implementarlas en tu empresa.
Green Friday, la alternativa ecológica al Black Friday que propone un consumo ético y que tenga en cuenta el planeta.
¿Sabías que solo en 2022 los españoles gastaron un total de 20.771 millones de euros en la compra de prendas de vestir? Este dato refleja el consumo excesivo, especialmente en fechas clave como el Black Friday. Ante este panorama, surge el Green Friday, una alternativa consciente a este consumismo excesivo . Esta nueva iniciativa, cada vez más relevante en un contexto donde la degradación ambiental y la crisis climática son preocupaciones crecientes, propone reflexionar sobre nuestros hábitos de compra.
En lugar de fomentar la adquisición masiva de productos, el Green Friday apuesta por un consumo responsable y sostenible, promoviendo prácticas que respeten el medioambiente. Esta tendencia no solo desafía los modelos tradicionales de consumo, sino que también propone un cambio necesario hacia una economía más equilibrada y respetuosa con los recursos del planeta.
¿Qué es el Green Friday? Cada último viernes de noviembre, las tiendas están llenas de carteles con descuentos inigualables por el Black Friday, un evento que alimenta la compra desmedida. Ante esta fiebre del consumo, en 2015, organizaciones ambientales, como Ecodes , Ecoserveis o WWF , propusieron abogar por el Green Friday .
El Green Friday, cuya traducción al español es «Viernes Verde», es un movimiento ecológico que busca transformar la forma en que consumimos, promoviendo la sostenibilidad . En este sentido, a diferencia de su contraparte, el Green Friday propone un cambio de mentalidad e invita a las personas a pasar del “comprar por comprar” a preguntarse: ¿realmente lo necesito?
Asimismo, en este día, se anima a comprar de manera responsable, priorizando productos que sean de marcas éticas, duraderos y que respeten el medioambiente . Es decir, no solo propone comprar menos, sino comprar mejor: productos locales y hechos con materiales reciclados o de comercio justo. Es, en definitiva, un paso hacia una economía circular.
¿Cuándo se celebra el Green Friday? El Green Friday se celebra el mismo día que el Black Friday, normalmente el último viernes de noviembre , coincidiendo con el inicio de la temporada de compras navideñas. Sin embargo, como ya hemos visto, a diferencia del Black Friday, su propósito es redirigir la atención de los consumidores hacia un consumo más ético y sostenible durante este periodo, conocido por su fuerte incentivo al gasto.
Cada vez más popular en países como España, Francia y Australia , el Green Friday está ganando tracción entre empresas y organizaciones de todo el mundo comprometidas con la sostenibilidad . Estas entidades aprovechan la fecha para lanzar iniciativas que tratan de cambiar los hábitos de compra hacia prácticas que valoren el precio, pero también el impacto ambiental y social de los productos.
¿Cuáles son los objetivos del Green Friday? El Green Friday tiene varios objetivos clave que buscan promover un consumo más responsable y consciente en contraposición al consumismo desenfrenado del Black Friday. Entre estos objetivos, destacan:
Priorizar las necesidades sobre los deseos para reducir el consumo: el Green Friday promueve un enfoque de consumo más equilibrado y consciente, centrado en satisfacer las necesidades reales en lugar de deseos pasajeros. Esto implica evitar las compras compulsivas, priorizar lo necesario y comprar de manera reflexiva, con el objetivo de contribuir a una sociedad más sostenible. Promover el consumo consciente: se trata de tomar decisiones de compra informadas, priorizando productos que sean locales, éticos y sostenibles, fomentando así un impacto positivo en la comunidad y el entorno. Fomentar el comercio responsable: el Green Friday apoya a empresas y marcas comprometidas con prácticas laborales justas y responsables socialmente . Minimizar el impacto ambiental: se enfoca en reducir los residuos gracias al uso de envases ecológicos y a iniciativas que promuevan la reducción, reutilización y reciclaje de productos. Promover la economía circular: fomenta un modelo de consumo donde los productos existentes se reparan, reutilizan o reciclan, en lugar de desecharse, reduciendo así la demanda de nuevos recursos.Como puedes ver, el Green Friday busca que compremos menos, pero con más conciencia y responsabilidad hacia el planeta y la sociedad .
¿Cómo puedes contribuir al Green Friday? Participar en el Green Friday es una forma de alinear tus hábitos de consumo con valores sostenibles y responsables . A través de pequeñas acciones, como elegir productos ecoamigables, apoyar al comercio local o reducir tus desechos, puedes marcar una gran diferencia para el medioambiente y fomentar un cambio positivo en la sociedad.
A continuación, te presentamos varias maneras en las que, como consumidor, puedes ser parte del movimiento.
Compra productos sostenibles Elegir productos que respeten el medioambiente es una de las mejores maneras de contribuir al Green Friday. Opta por marcas conscientes que se comprometan con prácticas más allá de los beneficios económicos, como el uso de materiales reciclados y reutilizables , la minimización del plástico o la adopción de políticas de cero residuos .
Estas empresas suelen reducir su huella de carbono y seguir principios de comercio justo , lo que también se traduce en condiciones laborales más dignas y salarios justos para sus empleados, a diferencia de las fábricas que producen bienes de bajo costo en masa. Además, prioriza la durabilidad sobre la cantidad , eligiendo artículos de calidad que tengan una vida útil prolongada para evitar la cultura de lo desechable.
Apoya el comercio local Comprar a pequeños productores locales no solo reduce las emisiones de gases de efecto invernadero asociadas con el transporte , que contribuyen al calentamiento global , sino que también fortalece la economía local y promueve el desarrollo de la comunidad .
Las empresas pequeñas suelen tener un menor impacto ambiental y están más alineadas con prácticas sostenibles, como el uso de materiales biodegradables o producciones a pequeña escala. Al apoyar estos negocios, estás contribuyendo a disminuir la huella ecológica y a avanzar hacia un mundo más justo y sostenible.
Reduce, reutiliza y recicla El principio de las 3R es clave para un consumo responsable:
Reducir: compra solo lo necesario y evita las compras impulsivas. Reutilizar: da una segunda vida a los productos. Opta por artículos de segunda mano o intercámbialos con otras personas. Estos productos suelen ser más baratos y contribuyen a reducir los desperdicios. Reciclar: minimiza la cantidad de residuos generados. Asegúrate de que los productos usados se reciclan de forma adecuada, en lugar de terminar en vertederos.
La importancia de tomar conciencia ambiental En un momento en que el cambio climático, la sobreexplotación de los recursos naturales, la pérdida de biodiversidad, la desertificación o la contaminación amenazan la salud de nuestro planeta, es fundamental que cada uno de nosotros tome conciencia y adopte hábitos más saludables. En este sentido, el Green Friday es una llamada a la reflexión sobre cómo nuestras decisiones de compra afectan a nuestro entorno .
Cambiar hacia hábitos de consumo más sostenibles no solo beneficia al medioambiente, sino también a las generaciones venideras. Y es que la acción de hoy puede marcar la diferencia de mañana, y es una responsabilidad individual integrar estas prácticas en nuestro día a día para avanzar hacia un futuro mejor y más verde . Y tú, ¿estás dispuesto a ser parte del cambio hacia un futuro más sostenible?
Ebook gratuito Descubre todo lo que debes saber sobre las energías renovables en España, cuáles son sus ventajas y cómo implementarlas en tu empresa.
Sobre el autor Lorenzo de Castro, Técnico de Medio Ambiente y Permitting en Cuerva Lorenzo se unió a Cuerva en septiembre del 2019 como técnico de permitting y desarrollo de proyectos. Es responsable de conseguir todos los permisos, licencias y autorizaciones necesarias para la ejecución de los proyectos, desde la fase inicial hasta su construcción y puesta en marcha. Es Licenciado en Ciencias Ambientales con un máster en Energías Renovables por la Universidad de Jaén.
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